Recently NBC news ran a story on the end of jeans.
Or rather, they reported, in a story by Courtney Reagan and Sabrina Korben, that Denim is in Real Danger of Going Out of Fashion. You can read the original on-line story here. That story was picked up by other media sources; I actually heard it in a CBC clip. And now it’s everywhere. Just Google it and see in how many variations and permutations of that headline pop up.
Talk about “click bait.” The details of the story explain that “domestic [U.S.] sales of jeans dropped 6% last year.” Okaaay. So maybe the real story is that the iconic American company Levi Strauss is, according to the article, “struggling,” with “net profit falling a whopping 76%.” Well, that’s sad. I remember wearing Levis in high school in the 70’s. In fact we wouldn’t wear anything else, all other forms of jeans being devastatingly uncool. The article blames the fall of denim on yoga pants… citing a survey taken by investment bank Piper Jaffray which said that, among affluent teens, leggings and yoga-wear were the “top fashion trend for two seasons in a row.” Good news for Lululemon, I guess. And no surprise to those of us who walk down crowded high school hallways behind an army of teenage girls all in black yoga pants.
But still…. denim going out of style? Really? On behalf of jeans everywhere, I just want to misquote Mark Twain and say that reports of the death of denim have been greatly exaggerated!
This montage of shots appeared on the fashion blog The Trend Spotter . Trend Spotter is a great blog. I love that the writers show a range of shots which helps me to wrap my brain around the trend they are currently spotting.
Looks like what they are spotting this year is that denim is definitely NOT going out of style.
Well, duh. I mean, seriously, how many pairs of jeans do you have in your closet? I have a TINY closet and I have five pairs. Five. I don’t have five of anything else.
Mind you, two pairs are are on their way out. Meaning that I might pull them on for a quick trip to the grocery store or the library…with a tee shirt and sneakers, but that’s it. And one of the two is destined for the Goodwill bag when I do the fall “cull” of my closet in a couple of weeks.
So that leaves three decent pairs of jeans. One pair is fairly new. I bought them in the spring. They are Paige Hidden Hills with a straight leg, and a high rise. My second pair are skinny jeans. Even though I have embraced the straight leg jean wholeheartedly … I still love my J-Brand skinny jeans. The problem with them is that they are low-rise. Drat! My third pair of jeans are 7-For All Mankind, boot cut.
So I have five pairs of jeans in my highly edited wardrobe. And really one might even say that I have three wearable pairs, really.
And even with three pairs, what am I shopping for this fall? Yep… jeans.
I would love to find a pair of jeans that are high rise and a bit distressed. And maybe in a looser fit. I love this shot of Olivia Palermo on the fashion blog Trend Survivor. The look is ladylike and a bit slouchy at the same time. I think I might be able to pull that off…maybe.
My friend Liz who is the personal shopper at Nordstrom tells me that it will be hard to find jeans with both a high rise and a loose fit because the loose fit naturally sits lower on the hip. I’m hoping then that the loose fit itself will disguise middle age middle and maybe the higher rise won’t be necessary? Or I may find that the loose fit is too low rise and feels like it’s falling off me. And I will have to settle for high rise and distressed and abandon the loose fit idea.
Funny, isn’t it? Some say that denim is going out of style. Experts say that sales of jeans are dropping. That this might be the end of jeans. Yet jeans seem to be everywhere.
Just what IS the truth here? I guess VF Corp which owns Wrangler and Lee Brand jeans is going to do its darnedest to figure this out. According to the article I mention above, VF Corp is creating a denim “think tank,” their so-called “global denim innovation center,” which they plan to open soon.
Well, let’s leave them to it. As Viola says in Twelfth Night…”Time must untangle this knot, not I; / It is too hard a knot for me to untie” (II,ii.) Isn’t it amazing how Shakespeare helps us to solve these little problems in life?
Now… I really have to go. I have shopping to do, people! Hubby is away this week in the wilds of Algonquin Park.
And I have all week to shop. And read. And watch reruns of Downton Abbey.
Do tell… how many pairs of jeans do you have in your closet?